Gloss Shifted Focus on the BLM Movement During the Pandemic
The story of the digital media industry will be incomplete without a mention of The Gloss Network. With more than 36 million followers across different age groups and gender worldwide, the online media agency controls a significant percentage of the online media industry. The company is known for using their influence to champion contemporary issues. In a similar vein, the company recently put more focus on bringing awareness to “a very important issue in the world today” – Black Lives Matter.
The COVID-19 pandemic has continued to ravage the world, affecting over 22 million people and causing thousands of deaths across the globe. 2020 has not been the best of years for nations, and it seems to have hit the United States more. As the coronavirus crisis continued to take hundreds of lives in the US, protests hit the streets of nation, with agitators demanding justice and a reform of the system following the death of George Floyd. As a media agency, The Gloss Network decided to shed more light on the issue, using their wide reach to talk about Black Lives Matter and the movement.
The coronavirus crisis disrupted human lives and business activities worldwide and the case was not any different in the United States. However, thanks to the nature of business run at The Gloss Network, with the business living and breathing in the online world, things did not particularly change. In line with the guidelines put in place to curb the spread of the virus, which necessitated social and physical distancing, proceedings at The Gloss Network, especially meetings, became virtual. As opposed to meetings taking place in an office, Zoom became the meeting place.
In addition to switching to virtual meetings, The Gloss Network also seemingly switched their focus to pressing contemporary issues. During the challenging times of COVID-19 and quarantine, the digital media agency put a lot of focus on bringing awareness to the alleged injustice meted out to blacks, not only in the United States but across the globe. The company particularly talked about the Black Lives Matter, what the movement stands for, and how it is looking to reshape the discussion about the justice system in countries across the globe.