Samsung announced on Tuesday that it will release its upcoming lineup of mobile devices on January 17, most likely the much-discussed Galaxy S24 series. Along with regular camera and CPU upgrades, Samsung’s smartphones are anticipated to contain new AI-powered capabilities in one of the first significant smartphone announcements of 2024.

Samsung usually concentrates on enhancing the camera on its new phones to differentiate them from older models. But the Galaxy S24 series is anticipated to feature a significant amount of AI this year. With its description of a “comprehensive mobile AI experience” when the firm initially hinted at the technology in November, the phones are probably the first new phones to come with Galaxy AI. If not, leaks and rumours indicate that the top-of-the-line Ultra model may get a new titanium construction and a flatter-edged look.

The event is scheduled to begin at 10 a.m. PT at the SAP Centre located in San Jose, California. Additionally, it will be aired live on all of Samsung’s channels. As is customary with Samsung, the corporation is providing a deal to customers who wish to place early reservations for new Galaxy handsets. Customers who book a smartphone using the Samsung app or website will receive a $50 credit through January 16.

Samsung’s January Unpacked presentation coincides with tech companies’ ongoing efforts to provide generative AI—artificial intelligence that can generate content and generate conversational, albeit sometimes imprecise—answers to prompts based on training data. For example, AI-powered picture editing tools for erasing, relocating, and resizing objects in photos are available in Google’s Pixel 8 and Pixel 8 Pro. More AI was also intended to be included into phones with Qualcomm’s upcoming Snapdragon 8 Gen 3 CPU, which is anticipated to power the Galaxy S24 series of devices.

Presumptive leaks and Samsung’s November Galaxy AI announcement suggest that the Galaxy S24 series will further highlight the trend towards AI-centric smartphones.