Resident Weekly

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Huawei Releases a New Range of Phones to Compete with Apple in China

Starting in 2019, these sanctions nearly brought Huawei’s smartphone business to an end.

Huawei is currently attempting a resurgence. According to Research, the company’s smartphone exports to China increased 64% year over year in the first half of 2024, despite a 24% decline in Apple iPhone sales over the same period.

The newest smartphones from Huawei pose a serious threat to Apple, the most popular foreign smartphone brand in China.

Huawei’s official website lists the Pura 70, Pura 70 Pro, Pura 70 Pro Plus, and Pura 70 Ultra as the four devices in the Pura 70 series.

Initial Costs for Each in China:

  • Pura 70: 5,499 yuan
  • Pura 70 Pro costs 6,499 yuan.
  • Pura 70 Pro Plus costs 7,999 yuans.
  • Pura 70 Ultra costs 9,999 yuan.

The starting price of Apple’s iPhone 15 in China is 5,999 yuan, and the starting price of the iPhone 15 Pro Max is 9,999. As a result, Huawei is directly competing with Apple in the same pricing range.

Premium smartphone features are jam-packed into Huawei’s devices. The gear version with a 6.8-inch screen is available on the Ultra model, and the phone itself has a textured back. With triple-lens cameras that can take photographs of moving objects and enable long-range zoom, all of the latest phone models have these features.

The Huawei-exclusive HarmonyOS 4.2 operating system, which was first made available in 2019 after being shut off from Google’s Android due to U.S. sanctions, is also available for use with the Pura 70 series.

Since last year’s semiconductor breakthrough sparked questions, Huawei has not disclosed the device’s central processing unit. The phone may be powered by a Kirin 9010 chipset, which Huawei designed, according to a number of bloggers on Chinese social media.

Compared to the Kirin 9000s, which were purportedly utilized in the Mate 60 last year, this would be an improvement.

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