Every now and then, a brand comes along that doesn’t just fit into the fashion world—it rewires it. That’s exactly what’s happening with MURCIELACO, a young label from Argentina that’s suddenly showing up in influencer videos, Instagram reels, and sneakerhead wishlists around the globe. But what’s behind the hype?

Founded by Brandon E. Felix, MURCIELACO isn’t your typical fashion startup. It’s a tech-first design studio specializing in 3D-printed garments and footwear, and it’s making serious waves for its bold, architectural aesthetic—and the disruptive process behind it.

Forget mass production. These pieces are modeled digitally, sculpted with precision, and printed layer by layer using cutting-edge manufacturing tech. It’s part fashion, part industrial design, part digital art.

From Argentina to the World

While most brands follow the well-trodden path of seasonal drops and celebrity endorsements, MURCIELACO charted a new route: a historic collaboration with Zellerfeld, the German tech company known for its fully 3D-printed shoes. The result? A Latin American first—a fully functional, wearable 3D-printed sneaker.

That launch alone positioned MURCIELACO as one of the most forward-thinking fashion studios in the hemisphere, and set the tone for what would follow.

The Influencer Stamp of Approval

This brand hasn’t gone unnoticed.

Eliot Page, a style critic and influencer known for dissecting future trends, posted a review on YouTube and TikTok, praising the brand’s mix of conceptual design and wearable comfort. The video has sparked a wave of curiosity among his followers and beyond.

Then came the collab with YEFANATICS—the official fan collective of YE (formerly Kanye West). Their editorial campaign featuring MURCIELACO pieces felt like a perfect match: minimalist, abstract, and deeply futuristic. It quickly went viral, sparking an interview with Brandon Felix and solidifying the brand’s connection to the next generation of design-conscious fans.

Meanwhile, fashion tech reviewer Bryan Ware posted a detailed reel breaking down the material quality and structure of MURCIELACO’s sneakers. “This isn’t fashion as usual,” he commented. “It’s design on a whole different level.”

Meet VAMPYRO, Their Alter Ego Brand

If MURCIELACO is the lab, VAMPYRO is the art experiment.

The studio’s sub-label dives into gothic aesthetics and post-human silhouettes, presenting digitally modeled corsets, sculptural accessories, and avant-garde garments that wouldn’t look out of place on the set of Dune. All 3D-printed. All custom-fit. All designed to challenge everything you know about textiles.

It’s not just edgy—it’s sustainable. Thanks to additive manufacturing, MURCIELACO avoids excess material waste, allows for on-demand production, and offers clients complete customization from shape to texture.

Not Just a Product—A Toolkit for Other Creatives

Beyond its own drops, MURCIELACO has become a design ally for other future-facing brands, including YFNTCSand GAMMA MUSEUM, assisting them in developing digitally native fashion using parametric software and fabrication technologies.

This openness reflects Brandon Felix’s broader mission: to democratize access to innovation in Latin America and beyond. In a world where production is still often centralized in a few global hubs, MURCIELACO is proof that cutting-edge design can emerge from anywhere—and challenge the whole system.

Final Thought: It’s Not Just Hype

MURCIELACO is still young, but the energy around it is different. This isn’t a viral flash-in-the-pan. It’s a visionary, purpose-driven label tapping into something deeper: the merging of design, identity, and digital culture.

If fashion is about expressing who we are—and who we want to become—MURCIELACO is giving us a new language to speak.