WASHINGTON, D.C. — July 1, 2025 — Former U.S. President Donald Trump has stepped into the fragrance world with the release of his own luxury perfume and cologne collection. The new Donald Trump perfume line includes four signature scents — “Fight Fight Fight” and “Victory 47” — available for both men and women.
Available now at GetTrumpFragrances.com, these fragrances are being promoted as bold, collectible items that reflect Trump’s personality, legacy, and political aspirations.
A Bold Move Into Fragrance
This isn’t Trump’s first venture into branded merchandise. However, the release of a perfume line — especially in an election season — is certainly making headlines. Each bottle is crafted to symbolize power, victory, and confidence, and the packaging features striking visuals like Trump’s image, a raised fist, or a mini golden statue.
Notably, the “Victory 47” editions are being tied directly to Trump’s campaign to become the 47th President of the United States. And yes, the cologne bottle literally comes in the shape of a gold Trump statue.
What the Scents Smell Like
The Fight Fight Fight cologne for men is described as robust and masculine. According to the official site, it carries warm, spicy notes like cardamom, geranium, and fougère accord, finished with a woody aroma. It’s aimed at men “who never back down.”
Meanwhile, the Fight Fight Fight perfume for women leans more elegant, with a mix of citrus and floral notes in a chic white-and-gold bottle. The brand says it’s crafted for women who “embody strength and grace.”
Then there’s Victory 47 cologne, which blends bold, lasting masculine notes with luxury packaging. Its female counterpart, Victory 47 perfume, arrives in a rose gold bottle and promises a “sophisticated, subtly feminine” scent designed to reflect beauty and determination.
Trump Speaks Out
Trump himself unveiled the line on Truth Social, saying:
“Trump Fragrances are here. They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success—for men and women. Enjoy, have fun, and keep winning!”
His words emphasize the blend of branding and messaging that has defined much of his post-presidency ventures.
Mixed Reactions Follow
Naturally, the launch has sparked both admiration and criticism. While supporters see the fragrance as a show of confidence and strength, critics are calling it a distraction.
Senator Mark Warner (D-Va.) didn’t hold back, posting on X:
“Unbelievable. While his party does all-night votes to rip away health insurance from millions, Trump hawks his perfume. Bet it smells like this whole bill—garbage.”
As expected, the perfume drop has raised ethical questions, particularly about the line between personal branding and political campaigning.
Where to Buy and What It Costs
All four fragrances are available for immediate purchase through the official website. The Victory 47 editions are priced at $249 per bottle, aligning with Trump’s luxury brand image. Shipping is available nationwide, and the site warns supplies are limited — further adding to the collectible appeal.
Whether you’re a longtime Trump supporter or simply curious about the scent of a political brand, these perfumes are making waves across the country.
